Encouraging HIV testing through SMS

 

South Africa’s remarkably high rate of cellphone subscriptions (93 per 100 people)1 presents an opportunity to use cellphones to reach people with HIV-related messaging. Cell-Life used a randomised controlled study design to test whether SMSs could be used to get people to test for HIV. The study methodology was highly innovative - all participant interactions were done via SMS, from recruitment through to feedback (finding out if people tested). We found that 10 motivational-style SMSs got a statistically significant amount of people to test compared to the control.

SMSs sent to the study participants

To view the poster presented at the 5th SA AIDS Conference, click here

If you would like to find out more about this study please contact Katherine de Tolly -  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


1 International Telecommunication Union. Mobile cellular subscriptions 2009. Available at www.itu.int/ITU-D/ICTEYE/Indicators/Indicators.aspx#